Overview

EVERY CUSTOMER IS UNIQUE For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data. In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future

Full Product Details

9781737518105

Table of Contents

Reviews

Put The Age of Customer Equity on top of your required reading list! Allison Hartsoe has delivered the 'go-to' book on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers. -DAVID MATHISON, CEO at CDO Club/CDO Summit Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers. -JUNE DERSHEWITZ, Data Strategy at Amazon Music and Board Chair at Digital Analytics Association Allison Hartsoe is the industry insider you need in your corner. Her firsthand experience working with dozens of Fortune 500 brands and start-ups is distilled in The Age of Customer Equity. -JOSE A. MURILLO, Chief Analytics Officer at Grupo Financiero Banorte I've followed Allison's career for more than a decade, and her relentless focus on helping companies discover the value of their customers has been remarkable. This book captures much of what she has observed and learned and presents it in a compelling and actionable form. Even as a student of customer equity myself, I was quickly reminded of how much untapped opportunity remains. -JOE MEGIBOW, CEO at Purple Innovation Allison Hartsoe understands what it takes to move through each stage of your brand's customer-centric transformation and the ultimate rewards. In The Age of Customer Equity, she provides in-depth insights into the stages of listening, learning, and growing with your customers. -NEIL HOYNE, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House

Put The Age of Customer Equity on top of your required reading list! Allison Hartsoe has delivered the 'go-to' book on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers. -DAVID MATHISON, CEO at CDO Club/CDO Summit Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers. -JUNE DERSHEWITZ, Data Strategy at Amazon Music and Board Chair at Digital Analytics Association Allison Hartsoe is the industry insider you need in your corner. Her firsthand experience working with dozens of Fortune 500 brands and start-ups is distilled in The Age of Customer Equity. -JOSE A. MURILLO, Chief Analytics Officer at Grupo Financiero Banorte I've followed Allison's career for more than a decade, and her relentless focus on helping companies discover the value of their customers has been remarkable. This book captures much of what she has observed and learned and presents it in a compelling and actionable form. Even as a student of customer equity myself, I was quickly reminded of how much untapped opportunity remains. -JOE MEGIBOW, CEO at Purple Innovation Allison Hartsoe understands what it takes to move through each stage of your brand's customer-centric transformation and the ultimate rewards. In The Age of Customer Equity, she provides in-depth insights into the stages of listening, learning, and growing with your customers. -NEIL HOYNE, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House

Author Information

"Allison's experience and passion for analysis allow her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for Fortune 500 customers including Nike, BlackRock, New England Biolabs, GlaxoSmithKline, HP, Intel, Microsoft, and Seagate as well as fast DTC companies including Dagne Dover, Paul Fredrick, and Xero Shoes. Before Ambition Data, Allison was Senior Manager at Ernst & Young and VP Analytics at digital measurement firm Semphonic. Allison led several of Semphonic's largest engagements. Prior to that, Allison cofounded iSyndicate in San Francisco. iSyndicate was backed by Draper, Fisher, Jurvetson and sold digital content to Fortune 500 corporations from media publishers. Allison led the operations team and then the international team, where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann.Allison is published in Forbes, MIT Technology Review, and Fast Company. She has hosted the Customer Centricity Conference at Wharton and was recently named one of the Top 100 Women in Technology by Analytics Insight Magazine. You can listen to her interviews with successful customer-centric executives on her podcast, the ""Customer Equity Accelerator"", via Apple Podcast, Stitcher, Google Play, Alexa's TuneIn, iHeartRadio or Spotify. Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the US, and rocked a number of local trivia competitions. Sarah E. Toms is executive director and cofounder of Wharton Interactive. She is a serious games expert and demonstrated thought leader in the educational technology field, fueled by a passion to find and develop innovative ways to make every learning environment active, engaging, more meaningful, and learner-centered. In addition, Sarah is coauthor of ""The Customer Centricity Playbook,"" the Digital Book Awards 2019 Best Business Book.Her drive to modernize, transform, and democratize education led Sarah and her team to co-invent Simpl.cloud, an open-source simulation framework. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for over a decade, founding companies that built global CRM, product development, productivity management, and financial systems. She is dedicated to supporting women and girls in the technology field, cofounding WIT@Penn, and through her work with the Women in Tech Summit and techgirlz.org. Follow her on twitter at @SarahEToms."

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