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2622 books were found.
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Build a brand that customers love with a proven strategy from one of today’s top advertising executives Your brand... Read More >>
In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic... Read More >>
In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change... Read More >>
"Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or... Read More >>
"The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people... Read More >>
In Today's Superpower - Building Networks: 7 Mindsets Principles to Thrive in a Fast-Changing World, Mikel Mangold... Read More >>
Combining theoretical and practical aspects of policy analysis, this book evaluates actual and proposed policy reforms... Read More >>
Edmund Burke's interpretation of the revolution in France, beginning 1789, is nothing short of an interpretation... Read More >>
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become... Read More >>
A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author... Read More >>
This Edited Collection provides a rigorous and rich overview of current bargaining research in economics and related... Read More >>
A guide for individuals, families, and organizations to spot and counter manipulation Read More >>
"Ever wonder WHY your product or service didn't sell? If you want to sell products, you must understand your market... Read More >>
Seth Stephens-Davidowitz is as good a data storyteller as I have ever met. -- Steven Levitt, co-author, Freakonomics... Read More >>
East Germany’s economic history is typically told as a story of the unravelling of an inherently flawed system.... Read More >>
Trading, forecasting, aggregating, and innovating (the Four) are key social interactions in human life at both the... Read More >>
The basic purpose of the study was to understand the antecedent factors shaping the online purchase intent of shoppers... Read More >>
X Thinking is a new book that explores the necessity and components of stronger brand eXperiences, born from the... Read More >>
