Overview

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer. When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing. Consumer Behavior = Psychological + Personal + Social + Cultural Psychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class system This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer. When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing. Consumer Behavior = Psychological + Personal + Social + Cultural Psychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class system This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.

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9781684876730

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