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2729 books were found.
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social... Read More >>
"The effect of the country of origin of a product is an important influence in consumers' product evaluations and... Read More >>
On the one hand, the Internet increases information transparency for consumers - they are now able to obtain objective,... Read More >>
This book offers a broad perspective on the economics of expectations. Experimental studies are used to analyse... Read More >>
Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality... Read More >>
"Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, ""Richistan""... Read More >>
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing... Read More >>
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"The follow-up to the groundbreaking bestseller ""Emotional Branding"" presents a powerful new concept from renowned... Read More >>
This book investigates how organizations can be designed for efficiency. Strategy, structure, boundaries and the... Read More >>
This cold-turkey confession by an award-winning journalist follows her progress--and inevitable relapses--over an... Read More >>
The Student Activity Manual includes Study Guides and application activities that reinforce content as they invite... Read More >>
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption... Read More >>
Consumer Education & Economics will empower students with consumer skills that will pay dividends for life! Read More >>
This comprehensive introduction to Thorstein Veblen's economics is intended for the student and the non-specialist.... Read More >>
This book explores the process of organization and systems design. Researchers will glean radically different epistemological... Read More >>
Debate about organization and workplace learning has now moved on from viewing learning as a way of fostering control,... Read More >>
Downsizing, delayering, corporate liposuction, lean manufacturing, empowerment, knowledge management and networked... Read More >>
Repositioning Organization Theory studies the political positioning of organization theory. The book argues that... Read More >>
