Overview

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.

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9798200143139

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"Johnny Heller does a professionally 'cool' job.-- ""AudioFile"" ""Johnny Heller does a professionally 'cool' job."" -- ""AudioFile"""

Author Information

Noah Kerner began his music career as a DJ and music consultant at fourteen and has since performed with Jennifer Lopez and A Tribe Called Quest. He is now the president of Noise, a marketing firm featured on 60 Minutes. He is a graduate of Cornell University. Gene Pressman was co-CEO and creative director for Barneys New York, where he directed the merchandising and marketing effort for twenty-seven years. In 1999, he started Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development. He is a contributing editor-at-large for Vanity Fair, Gotham, and Style.com. Johnny Heller, a Golden Voice Lifetime Achievement Award Winner, has recorded over 800 audiobooks spanning every genre. He is a four-time Audie Award winner; an AudioFile Best Voice, Booklist Editor's Choice List, and Publishers Weekly Listen Up Award winner; and the winner of over thirty Earphones Awards. His national and international audiobook coaching workshops are called game changing by attendees. AudioFile magazine named him one of the top fifty voices of the twentieth century.

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