Free Delivery Over $100
|
|
|||
|
||||
OverviewThe former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool. Full Product DetailsAuthor: Noah Kerner , Gene Pressman , Johnny HellerPublisher: Tantor Audio Imprint: Tantor Audio ISBN: 9798200143146Publication Date: 15 May 2007 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviews"Johnny Heller does a professionally 'cool' job.-- ""AudioFile"" ""Johnny Heller does a professionally 'cool' job."" -- ""AudioFile""" Author Information"Noah Kerner began his music career as a DJ and music consultant at fourteen and has since performed with Jennifer Lopez and A Tribe Called Quest. He is now the president of Noise, a marketing firm featured on 60 Minutes. He is a graduate of Cornell University. Gene Pressman was co-CEO and creative director for Barneys New York, where he directed the merchandising and marketing effort for twenty-seven years. In 1999, he started Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development. He is a contributing editor-at-large for Vanity Fair, Gotham, and Style.com. Johnny Heller, winner of numerous Earphones and Audie Awards, was named a ""Golden Voice"" by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine." Tab Content 6Author Website:Countries AvailableAll regions |
||||
