Advertising & society books

428 books were found.

Marketing in the Digital Era

Marketing in the Digital Era

Author: Lukasz Sulkowski ,  Zuzana Bačíková
ISBN: 9783631745458
Format: Hardback
$124.98

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional...  Read More >>

Market Driven Political Advertising: Social, Digital and Mobile Marketing

Market Driven Political Advertising: Social, Digital...

Author: Andrew Hughes
ISBN: 9783319777290
Format: Hardback
$124.95

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of...  Read More >>

Branding as Communication

Branding as Communication

Author: Susan B. Barnes
ISBN: 9781433128042
Format: Hardback
$403.52

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication...  Read More >>

Consuming Dance: Choreography and Advertising

Consuming Dance: Choreography and Advertising

Author: Colleen T. Dunagen (Professor of Dance, Professor of Dance, California State University, Long Beach)
ISBN: 9780190491369
Format: Hardback
$339.00

Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear...  Read More >>

Future Gaming: Creative Interventions in Video Game Culture

Future Gaming: Creative Interventions in Video Game...

Author: Paolo Ruffino (Associate Lecturer, University of York)
ISBN: 9781906897550
Format: Hardback
$59.99

A sophisticated critical take on contemporary game culture that reconsiders the boundaries between gamers and games....  Read More >>

A Future for Public Service Television

A Future for Public Service Television

Author: Des Freedman (Goldsmiths College, University of London) ,  Vana Goblot (Associate Lecturer, Goldsmiths College (University of London))
ISBN: 9781906897710
Format: Hardback
$85.00

A guide to the nature, purpose, and place of public service television within a multi-platform, multichannel ecology....  Read More >>

Language, Media and Economy in Virtual and Real Life: New Perspectives

Language, Media and Economy in Virtual and Real Life:...

Author: Alfredo Rizza ,  Paola Cotticelli-Kurras
ISBN: 9781527505803
Format: Hardback
$263.87

This volume brings together contributions concerning the relationship between languages and the economy.  Read More >>

Protecting Children Online?: Cyberbullying Policies of Social Media Companies

Protecting Children Online?: Cyberbullying Policies...

Author: Tijana Milosevic (Postdoctoral researcher, University of Oslo) ,  Sonia Livingstone (London School of Economics and Political Science)
ISBN: 9780262037099
Format: Hardback
$85.00

A critical examination of efforts by social media companies—including Facebook, Twitter, Snapchat, and Instagram—to...  Read More >>

The Future

The Future

Author: Nick Montfort (Associate Professor of Digital Media, Massachusetts Institute of Technology)
ISBN: 9780262534819
Format: Paperback
$35.00

How the future has been imagined and made, through the work of writers, artists, inventors, and designers.  Read More >>

Machine Learners: Archaeology of a Data Practice

Machine Learners: Archaeology of a Data Practice

Author: Adrian Mackenzie (Professor, Lancaster University)
ISBN: 9780262537865
Format: Paperback
$85.00

If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?...  Read More >>

Machine Learners: Archaeology of a Data Practice

Machine Learners: Archaeology of a Data Practice

Author: Adrian Mackenzie (Professor, Lancaster University)
ISBN: 9780262036825
Format: Hardback
$95.00

If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?...  Read More >>

The Fabric of Interface: Mobile Media, Design, and Gender

The Fabric of Interface: Mobile Media, Design, and Gender...

Author: Stephen Monteiro (Assistant Professor of Sociology and Anthropology, Concordia University)
ISBN: 9780262037006
Format: Hardback
$59.99

Tracing the genealogy of our physical interaction with mobile devices back to textile and needlecraft culture.  Read More >>

Nonhuman Photography

Nonhuman Photography

Author: Joanna Zylinska (Department of Media and Communications)
ISBN: 9780262037020
Format: Hardback
$85.00

A new philosophy of photography that goes beyond humanist concepts to consider imaging practices from which the...  Read More >>

Technologies of Vision: The War Between Data and Images

Technologies of Vision: The War Between Data and Images...

Author: Steve F Anderson (Assistant Professor of Interactive Media, University of Southern California)
ISBN: 9780262037013
Format: Hardback
$95.00

An investigation of the computational turn in visual culture, centered on the entangled politics and pleasures of...  Read More >>

All and Nothing: A Digital Apocalypse

All and Nothing: A Digital Apocalypse

Author: Martin Burckhardt ,  Dirk Höfer
ISBN: 9780262534253
Format: Paperback
$29.99

Why 1 = presence and 0 = absence and the digital world formula is x = xn: an exploration of meaning in a universe...  Read More >>

Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

Author: Mara Einstein (Professor of Media Studies, Professor of Media Studies, Queens College)
ISBN: 9780190625894
Format: Paperback
$29.95

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

Author: Mara Einstein (Professor of Media Studies, Professor of Media Studies, Queens College)
ISBN: 9780190625887
Format: Hardback
$139.95

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

The Attention Merchants: The Epic Struggle to Get Inside...

Author: Tim Wu (Atlantic Books)
ISBN: 9781782394853
Format: Paperback
$29.99

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control...  Read More >>

The Oxford Handbook of Social Influence

The Oxford Handbook of Social Influence

Author: Stephen G. Harkins (Professor of Psychology, Professor of Psychology, Northeastern University) ,  Kipling D. Williams (Professor of Psychological Sciences, Professor of Psychological Sciences, Purdue University)
ISBN: 9780199859870
Format: Hardback
$303.00

The study of social influence has been central to social psychology since its inception. In fact, research on social...  Read More >>

Media, Propaganda and the Politics of Intervention

Media, Propaganda and the Politics of Intervention

Author: Florian Zollmann
ISBN: 9781433128240
Format: Hardback
$334.49

 Read More >>

Public Relations Case Studies from Around the World (2nd Edition)

Public Relations Case Studies from Around the World...

Author: Judy VanSlyke Turk ,  Judy VanSlyke Turk
ISBN: 9781433145544
Format: Hardback
$367.88

The case studies in this book, many of which have won national or international awards, represent an impressive...  Read More >>

Media, Propaganda and the Politics of Intervention

Media, Propaganda and the Politics of Intervention

Author: Florian Zollmann
ISBN: 9781433128233
Format: Paperback
$153.52

Prominent media scholars have argued that the dissemination of propaganda is an important function of the news media....  Read More >>

Updating to Remain the Same: Habitual New Media

Updating to Remain the Same: Habitual New Media

Author: Wendy Hui Kyong Chun (Professor, Brown University)
ISBN: 9780262534727
Format: Paperback
$85.00

What it means when media moves from the new to the habitual—when our bodies become archives of supposedly obsolescent...  Read More >>

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