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OverviewWith the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion. Full Product DetailsAuthor: Lukasz Sulkowski , Zuzana BačíkováPublisher: Peter Lang AG Imprint: Peter Lang AG Edition: New edition Volume: 9 Weight: 0.300kg ISBN: 9783631745458ISBN 10: 3631745451 Pages: 172 Publication Date: 29 June 2018 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsDigital CSR – Digital era – Digital culture – Digital marketing – Digital marketing of art – Digital marketing of radio – Digital media – Digital society – Mobile marketing – Mobile applications – Online behavior – Online purchaseReviewsAuthor InformationZuzana Bačíková is Assistant Professor at the Constantine the Philosopher University in Nitra (Slovakia). Her research interest is measuring digital marketing. Tab Content 6Author Website:Countries AvailableAll regions |
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