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426 books were found.
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication... Read More >>
Do you want to develop a more worry-free and predictable sales process? Have you played around with promoting your... Read More >>
A fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated,... Read More >>
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The kaleidoscope, the stereoscope, and other nineteenth-century optical toys analyzed as “new media” of their era,... Read More >>
How marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks... Read More >>
An argument that we must read code for more than what it does—we must consider what it means. Read More >>
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language,... Read More >>
In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Read More >>
New perspectives on the misinformation ecosystem that is the production and circulation of fake news. Read More >>
In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed... Read More >>
Between industrial progress and artistic research, the Guatelli Collection of oil cans traces the developments of... Read More >>
This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor... Read More >>
In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between... Read More >>
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign... Read More >>
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major... Read More >>
From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at... Read More >>
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically... Read More >>
This book examines the advertising posters, town plans and geographical views that encouraged middle-class emigration... Read More >>
The new brand-building bible from the world-leading marketing, comms and creative network Contagion may alarm doctors... Read More >>
