Advertising & society books

430 books were found.

Films that Sell: Moving Pictures and Advertising

Films that Sell: Moving Pictures and Advertising

Author: Patrick Vonderau (University of Halle, Germany) ,  Bo Florin
ISBN: 9781844578917
Format: Paperback
$66.99

The first overview of the moving image in advertising, this far-reaching and innovative new text brings together...  Read More >>

Films that Sell: Moving Pictures and Advertising

Films that Sell: Moving Pictures and Advertising

Author: Patrick Vonderau (University of Halle, Germany) ,  Bo Florin
ISBN: 9781844578924
Format: Hardback
$178.51

The first overview of the moving image in advertising, this far-reaching and innovative new text brings together...  Read More >>

Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires: from Linguistic...

Author: Marco Santello
ISBN: 9781138218253
Format: Hardback
$124.00

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Digital Virtual Consumption

Digital Virtual Consumption

Author: Mike Molesworth ,  Janice Denegri Knott
ISBN: 9781138203075
Format: Paperback
$110.00

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making,...  Read More >>

Music, Movies, Meanings, and Markets: Cinemajazzamatazz

Music, Movies, Meanings, and Markets: Cinemajazzamatazz...

Author: Morris Holbrook (Columbia University, USA)
ISBN: 9781138203006
Format: Paperback
$114.00

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the...  Read More >>

Advertising and Consumer Culture in China

Advertising and Consumer Culture in China

Author: Hongmei Li
ISBN: 9780745671178
Format: Paperback
$32.95

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in...  Read More >>

Advertising and Consumer Culture in China

Advertising and Consumer Culture in China

Author: Hongmei Li
ISBN: 9780745671161
Format: Hardback
$103.95

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Tuppence Plain, Penny Coloured: 50 Years of Furniture Advertising and Selling

Tuppence Plain, Penny Coloured: 50 Years of Furniture...

Author: Ruth Artmonsky
ISBN: 9780993587801
Format: Paperback
$22.99

An examination of the way furniture has been manufactured, advertised and sold in the fifty years between the 1920s...  Read More >>

Environmental Advertising in China and the USA: The desire to go green

Environmental Advertising in China and the USA: The...

Author: Xinghua Li
ISBN: 9780415744133
Format: Hardback
$305.00

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Media Events: A Critical Contemporary Approach

Media Events: A Critical Contemporary Approach

Author: Bianca Mitu ,  Stamatis Poulakidakos
ISBN: 9781137574275
Format: Hardback
$181.95

Media Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan...  Read More >>

Digital_Humanities

Digital_Humanities

Author: Anne Burdick (Chair, Art Center College of Design) ,  Johanna Drucker (Breslauer Professor of Bibliographical Studies, UCLA)
ISBN: 9780262528863
Format: Paperback
$75.00

A visionary report on the revitalization of the liberal arts tradition in the electronically inflected, design-driven,...  Read More >>

Building Successful Online Communities: Evidence-Based Social Design

Building Successful Online Communities: Evidence-Based...

Author: Robert E. Kraut (Herbert A. Simon Professor of Human Computer Interaction, Carnegie Mellon University) ,  Paul Resnick (University of Michigan)
ISBN: 9780262528917
Format: Paperback
$85.00

How insights from the social sciences, including social psychology and economics, can improve the design of online...  Read More >>

The Persuaders: The hidden industry that wants to change your mind

The Persuaders: The hidden industry that wants to change...

Author: James Garvey
ISBN: 9781848316607
Format: Paperback
$33.61

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Imagined Landscapes: Geovisualizing Australian Spatial Narratives

Imagined Landscapes: Geovisualizing Australian Spatial...

Author: Jane Stadler ,  Peta Mitchell
ISBN: 9780253018458
Format: Paperback
$28.95

Imagined Landscapes teams geocritical analysis with digital visualization techniques to map and interrogate films,...  Read More >>

Imagined Landscapes: Geovisualizing Australian Spatial Narratives

Imagined Landscapes: Geovisualizing Australian Spatial...

Author: Jane Stadler ,  Peta Mitchell
ISBN: 9780253018380
Format: Hardback
$161.95

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The Future of Branding

The Future of Branding

Author: Rajendra K Srivastava ,  Gregory Metz Thomas
ISBN: 9789351503163
Format: Hardback
$158.37

An outlet for cogent ideas that will help managers build and maintain brands in the future marketplace   Read More >>

Syria's Democratic Years: Citizens, Experts, and Media in the 1950s

Syria's Democratic Years: Citizens, Experts, and Media...

Author: Kevin W. Martin
ISBN: 9780253018878
Format: Paperback
$34.95

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Syria's Democratic Years: Citizens, Experts, and Media in the 1950s

Syria's Democratic Years: Citizens, Experts, and Media...

Author: Kevin W. Martin
ISBN: 9780253018793
Format: Hardback
$161.95

This experiment with democracy, however abortive, offers a model of governance from Syria's historical experience...  Read More >>

Faked in China: Nation Branding, Counterfeit Culture, and Globalization

Faked in China: Nation Branding, Counterfeit Culture,...

Author: Fan Yang
ISBN: 9780253018465
Format: Paperback
$30.95

[From AQ] Faked in China traces the journeys of myriad counterfeit artifacts to critically examine the cultural...  Read More >>

Faked in China: Nation Branding, Counterfeit Culture, and Globalization

Faked in China: Nation Branding, Counterfeit Culture,...

Author: Fan Yang
ISBN: 9780253018397
Format: Hardback
$151.95

[From AQ] Faked in China traces the journeys of myriad counterfeit artifacts to critically examine the cultural...  Read More >>

PR Today: The Authoritative Guide to Public Relations

PR Today: The Authoritative Guide to Public Relations...

Author: Trevor Morris (Richmond University, Harrow) ,  Simon Goldsworthy (Richmond University, UK)
ISBN: 9781137495686
Format: Paperback
$95.95

A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory...  Read More >>

Kids and Branding in a Digital World

Kids and Branding in a Digital World

Author: Barry Gunter ,  Bethan Hirst
ISBN: 9781784992453
Format: Paperback
$38.99

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