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430 books were found.
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing... Read More >>
Social networking lies at the heart of a number of fascinating political questions and social concerns, including... Read More >>
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"Krings argues that there is no longer an ""originalor ""faithful copy, but only endless transformations that thrive... Read More >>
The featured directors are Daoud Abd El-Sayed, Merzak Allouache, Nabil Ayouch, Youssef Chahine, Mohamed Chouikh,... Read More >>
This book aims to capture the current state of social marketing theory, research, and practice across different... Read More >>
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis... Read More >>
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand... Read More >>
This provocative book takes a look at children's consumption of sexualized media messages while providing parents,... Read More >>
"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious,... Read More >>
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious,... Read More >>
The historical roots, key practitioners, and artistic, theoretical, and technological trends in the incorporation... Read More >>
Why employees of pioneering Internet companies chose to invest their time, energy, hopes, and human capital in start-up... Read More >>
Experts discuss the benefits and risks of online reputation systems. Read More >>
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers'... Read More >>
Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives... Read More >>
By examining configurations of invisibility and erasure across the media of photography, film, monuments, graphic... Read More >>
An argument for a shift in understanding new media—from a fascination with devices to an examination of the complex... Read More >>
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal... Read More >>
