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This book examines the pervasiveness of status asymmetry between gender categories from a social-psychological perspective.... Read More >>
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception... Read More >>
This book, the sixth in a set of six, is part of my Psychology at a Glance series. Here readers will encounter... Read More >>
This book introduces a new concept on organizational culture, called ‘Neuro-Organizational Culture’, or ‘Neuroculture’;... Read More >>
Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals... Read More >>
The Psychological Science of Money Read More >>
Mental Health and Psychological Practice in the United Arab Emirates provides a broad overview the practice of psychology... Read More >>
Innovating Minds: Rethinking Creativity To Inspire Change offers a perspective, grounded in science, that allows... Read More >>
Bei der Einführung von Ganzheitlichen Produktionssystemen (GPS) steht bislang die Standardisierung und Vereinheitlichung... Read More >>
Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability,... Read More >>
Written at a time when the needs and influence of the consumer within the economic system were in their infancy,... Read More >>
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and... Read More >>
SFPE Handbook of Fire Protection Engineering Read More >>
