Overview

This book introduces a new concept on organizational culture, called ‘Neuro-Organizational Culture’, or ‘Neuroculture’; a concept that is based on the most recent neuroscientific knowledge. The book describes a new approach to understanding human behavior and interaction in the workplace, replacing the old concept of organizational culture by one that takes into account humans’ perceiving, feeling, thinking, and acting. Taking advantage of the substantial progress that has been made in neuroscientific research, the book combines experiences gained from organizational culture in the past 30 years with the latest findings from brain and emotion research, as well as with important insights from sociology and psychology. The book explains the three building blocks of Neuroculture: Reflexivity, Notions, and Emotions. Neuroculture consistently conceptualizes the culture of groups and individuals consistently under one roof, which allows for a better explanation of individual deviations. It provides a structural framework and an inventory along with proven methods and templates to analyze, continuously foster and actively change organizational culture. In addition, it outlines global megatrends in order to define cultural requisites that promote sustainable success of organizations in the 21st century.

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9783319221465

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Garo D. Reisyan looks back on a professional experience of about 20 years, where he got to know a very diverse mix of organizational cultures. Ranging from very small to very big companies across sectors or industries, and in various situations. He held leadership roles at Procter & Gamble, Droege Group and Deutsche Bahn. As a Top-Management-Consultant, he advised renowned German family businesses and DAX-30 Corporations, such as BASF, Benteler, Thyssen, SBB, Siemens or Gerolsteiner. He led numerous strategic, reorganizational and M&A projects. Since 2009 he works as an independent management consultant and accompanied various corporate fitness projects, M&A’s and culture projects. He is convinced that cultural competence is “the” key discipline to cope with the challenges of the 21st century – a must for sustainable leadership in organizations, but also with regard to entire societies. With this book, he seeks to contribute to greater cultural competence in organizationsand the general public.

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