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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's... Read More >>
Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience.... Read More >>
The internationalization of business via the process of globalization has brought issues of culture to the forefront... Read More >>
This volume is a collection of the research papers presented at the colloquium Baltic Business Development, which... Read More >>
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
I wrote this book because I believe that there is a serious gap in what has been written and communicated about... Read More >>
Tony Heron examines recent global policy responses to the erosion of non-reciprocal tariff and quota preferences... Read More >>
Explores the trading relationship between the United States and European Community in the 1970s and the rise of... Read More >>
An analysis of Japan's industrialization in an international, historical and economic perspective, from the time... Read More >>
Eastern Europe and the New International Economic Order examines the views, positions, and practices of Eastern... Read More >>
The Balance of Payments Adjustment Process in Developing Countries deals with the manner in which the burden of... Read More >>
The Impact of International Economic Disturbances on the Soviet Union and Eastern Europe: Transmission and Response... Read More >>
