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"McGraw-Hill Connect(r) is a subscription-based learning service accessible online through your personal computer... Read More >>
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never... Read More >>
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To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer... Read More >>
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures,... Read More >>
Latin American multinationals (multilatinas) have been central in the rise of emerging markets in the last few decades.... Read More >>
A compilation of real-life problems, lessons learned, pitfalls found, and practical approaches for planning, implementing,... Read More >>
Zur Bearbeitung der Frage nach der inneren Kolonisation Neuseelands begibt sich W. Plugge zuruck zur Bodenreform... Read More >>
Brings together a variety of scholarly contributions from a European perspective. This book covers dimensions of... Read More >>
An indepth examination of how to develop the next generation of female leaders, Rising Stars takes a closer look... Read More >>
Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection... Read More >>
Der amerikanische US-Dollar (USD) ist gegenwärtig die dominierende Währung in der globalisierten Weltwirtschaft.... Read More >>
Bachelorarbeit aus dem Jahr 2012 im Fachbereich VWL - Finanzwissenschaft, Note: 1,7, Universitat Kassel, Sprache:... Read More >>
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing... Read More >>
The internationalization of emerging economies has brought new perspectives to international business development.... Read More >>
Europe's financial crisis cannot be blamed on the Euro, James contends in this probing exploration of the whys,... Read More >>
Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move... Read More >>
