Overview

The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood. This textbook gives business students - or future managers - an understanding of the multitude of frameworks available to them to make sense of the cultural contexts they will encounter in their managerial careers. Starting from a general introduction to culture and its role in businesses, Taran Patel encourages readers to shed a critical eye on the commonly accepted frameworks. She compels readers to ask three questions:

• Can I only make sense of the variety of cultures around me by categorizing people into static categories based on their geo-ethnic identities?
• Is it valid to make sense of people s behaviours by categorizing them as French, Indian, German or American ?
• What other ways are there to make sense of people and their behaviours?

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9781306217644

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