From Chinese Brand Culture to Global Brands
Author:   Wu Zhiyan ,  Janet Borgerson ,  Jonathan Schroeder (Rochester Institute of Technology, USA)
Publisher:   Palgrave MacMillan
ISBN:  

9781306093712


Pages:   233
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   In stock   Availability explained
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From Chinese Brand Culture to Global Brands


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Overview

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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Author:   Wu Zhiyan ,  Janet Borgerson ,  Jonathan Schroeder (Rochester Institute of Technology, USA)
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781306093712


ISBN 10:   1306093716
Pages:   233
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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