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OverviewThe impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. Full Product DetailsAuthor: David Bejou (Virginia State University, USA) , Professor of Services Marketing Adrian Palmer (Professor of Marketing, University of Wales, Swansea University of Ulster University of Gloucestershire)Publisher: Routledge Imprint: Routledge ISBN: 9781306172899ISBN 10: 1306172896 Pages: 139 Publication Date: 01 January 2013 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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