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Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhängigkeit der... Read More >>
The psychological dimension of managing risk is of crucial importance, and its study has led to the identification... Read More >>
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ""small data"" in his quest to discover the... Read More >>
"A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers... Read More >>
"What is ""NeuroAuthority"" anyway? At a high level, it's the combination of neuroscience and authority marketing.... Read More >>
Market Analysis for the New Millennium foreshadows sweeping changes in market analysis for the twenty-first century... Read More >>
Provides a comprehensive examination of the social, psychological, and emotional factors in organisational behaviour... Read More >>
Doing so can prevent leaders becoming prisoners of their own past, failing to recognize the repetitive patterns... Read More >>
First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
Customer Focus: A Practical Guide by Sorin Dumitrascu is a must-read for companies seeking to improve their customer... Read More >>
Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor... Read More >>
Die Autorin untersucht, warum Konsumenten selten genutzte Gegenstände (nicht) anderen auf Online-Plattformen zur... Read More >>
Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses... Read More >>
User research war stories are personal accounts of the challenges researchers encounter out in the field, where... Read More >>
The assessment and measurement of the level of well-being in a society have been on the radar of researchers and... Read More >>
Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection:... Read More >>
