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The different stages of a festival's evolution provide a plethora of opportunities for us to better understand our... Read More >>
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational... Read More >>
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization,... Read More >>
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PatriciaBrunner untersucht die Abwicklung der Finanzierung von Projekten imUmweltbereich im Rahmen einer EU-Förderung.... Read More >>
The theory of the firm has been fertile ground for economists. Bylund proposes a new theory, rooted in Austrian... Read More >>
"There has been increasing Asian interest in Latin America in recent years, beginning with Japanese investment in... Read More >>
Examines China's past, present, and future - offering ideas for moving forward as educators, as a community, and... Read More >>
Nach Schatzungen der Organisation fur wirtschaftliche Zusammenarbeit und Entwicklung (OECD) werden circa 60 % des... Read More >>
Edited by leading experts, this book includes contributions from scholars with international expertise on leadership,... Read More >>
Gould explores the commerical and cultural underpinnings of advertising—and how this form of communication is evolving... Read More >>
This book is a comparative law study exploring the piercing of the corporate veil in Latin America within the context... Read More >>
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate.... Read More >>
Auf der Suche nach potentiellen Absatzmärkten wird der Fokus zunehmend auf die sogenannten BRIC-Staaten gelenkt,... Read More >>
Corporate diversity programs often fail because of resistance in workplace culture. The author sets out an approach... Read More >>
Create Your Global Impact!Get ready to be inspired, motivated to play a bigger game, and reach for great heights... Read More >>
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times... Read More >>
Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung... Read More >>
Focusing on the relationship between the Soviet Union and the leading Afro-Asian neutralists, Professor Rubinstein... Read More >>
The effects of globalisation, together with the increase in foreign investment and resource development within the... Read More >>
Most of the established theories of economics, particularly of international trade, became obsolete in the new world... Read More >>
