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OverviewMarketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Full Product DetailsAuthor: A. ParmentPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2014 Weight: 0.270kg ISBN: 9781349495603ISBN 10: 1349495603 Pages: 185 Publication Date: 19 December 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of Contents1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and CoworkersReviewsThe Millennials are a light just beginning to shine in global societies, workplaces, and marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick . . . and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read. - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA """The Millennials are a light just beginning to shine in global societies, workplaces, and marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick . . . and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read."" - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA" Author InformationAnders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden. Tab Content 6Author Website:Countries AvailableAll regions |
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