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Author:   Ömer Aydinlioglu
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.387kg
ISBN:  

9783631803714

ISBN 10:   3631803710
Pages:   296
Publication Date:   29 November 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Articulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement (Alparslan Nas) – University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory (Ersin Diker /Zekiye Tamer Gencer) – Public Response to ‘Coup Attempt’ through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper (Dilara Nergishan Koçer) –The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements (Ömer Aydınlıoğlu /Gökhan Gültekin) – The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms (Sefer Kalaman) – Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation (Naim Çetintürk / Emel Poyraz) – A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses (Birgül Alıcı) – Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues (Gonca Uncu) – Ruling Consumers’ Subconscious through Subliminal Symbols in Advertisements (Gül Dilek Türk) – Analysing Political Advertising in the Context of New Media Literacy (Hacer Dolanbay) – The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity (Rabia Demir / Gönül Cengiz) – Commodity Fetishism and Advertising (İbrahim Kiçir / Celil Ünal)

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Author Information

Ömer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.

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