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1. Introduction 2. Demand Analysis 3. Demand Theory - I: Utility Analysis 4. Demand Theory - II: Indifference Curve... Read More >>
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction... Read More >>
Die zunehmende Bedeutung von Informationsflussen fur die Wertschopfung geht einher mit einer wachsenden Koharenz... Read More >>
Drawing on analyses of the socio-cultural context of East and Central Europe, focusing on the Czech cultural dynamics... Read More >>
The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work... Read More >>
Although inflation is much feared for its negative effects on the economy, how to measure it is a matter of considerable... Read More >>
This book focuses on a crucial internal problem Hong Kong's post-war road development from 1946 to present. Read More >>
How the actions of a few in Europe destroyed the prosperity of the many (and how it's happening again now in America)After... Read More >>
Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance... Read More >>
PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions 3. Marketing Environment 4. Product Planning 5. Price... Read More >>
