Business Management - II (Marketing and Finance)
Author:   P N Reddy, Dr ,  Prof H R Appannaiah ,  Dr B G Sathyaprasad
ISBN:  

9781282812741


Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   In stock   Availability explained
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Business Management - II (Marketing and Finance)


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Overview

PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions 3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE 1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis

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Author:   P N Reddy, Dr ,  Prof H R Appannaiah ,  Dr B G Sathyaprasad
ISBN:  

9781282812741


ISBN 10:   1282812742
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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