Free Delivery Over $100
|
|
|||
|
||||
OverviewA revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour- anthro-vision. One of the World's Top 50 Thinkers - Prospect Full Product DetailsAuthor: Gillian TettPublisher: Cornerstone Imprint: Penguin (Cornerstone) Dimensions: Width: 13.00cm , Height: 2.00cm , Length: 19.80cm Weight: 0.215kg ISBN: 9781847942890ISBN 10: 184794289 Pages: 304 Publication Date: 21 April 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsWill turn your world upside down in the best possible way: fun, profound and bursting with important insights. -- Tim Harford, author of HOW TO MAKE THE WORLD ADD UP Makes a compelling case that anthro-vision can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life. * Financial Times * A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave. -- Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. -- Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT Absolutely brilliant . . . Very compelling examples. -- Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE Author InformationGillian Tett is the chairman of the editorial board and editor-at-large at the Financial Times. Best known as the woman who predicted the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash. Tett holds a PhD in social anthropology from the University of Cambridge, wher she wrote her dissertation on marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow - and won her numerous awards, including Columnist of the Year at the British Press Awards. Tab Content 6Author Website:Countries AvailableAll regions |
||||
