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This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive... Read More >>
Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry... Read More >>
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With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges... Read More >>
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically... Read More >>
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from... Read More >>
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption... Read More >>
The revolution in military recruitment advertising to people of color and women played an essential role in making... Read More >>
'Climb' is not just a book; it's a lifeline for local business owners striving to rise above the challenges of modern... Read More >>
"Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected... Read More >>
In diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens... Read More >>
When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to... Read More >>
The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply... Read More >>
This actionable guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful... Read More >>
In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer... Read More >>
"SALES FUNNEL MASTERY is your ultimate guide to mastering the art of sales funnels. Jam-packed with detailed information... Read More >>
