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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused... Read More >>
An illustrated guide to all the glamorous department stores around the capital - over 50 - that are now no more.... Read More >>
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Offers an important international overview of the role of retail in the worldwide climate crisis. The book’s focus... Read More >>
Revised edition of: How and where to locate the merchandise to sell on eBay / Michael P. Lujanac & Dan W. Blacharski.... Read More >>
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies... Read More >>
"""I thought I was destined for great things. Turns out, I was meant to sell blue jeans."" Dana Goldstein had... Read More >>
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in... Read More >>
Are you looking for a visual merchandising book written by an industry expert with over 35 years of experience with... Read More >>
This book evaluates the institutional environments of China and the United States, and the West more broadly, and... Read More >>
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity-home-cooking,... Read More >>
A revised and updated edition of an important book about retail trade strategies which addresses the questions... Read More >>
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the... Read More >>
This is a book about the book. Is this a book? is a question of wide appeal and interest. With the arrival of ebooks,... Read More >>
Examines 2,500 years of the practice of shopping to show its role and impact on society, culture, and the economy.... Read More >>
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and... Read More >>
Tells the inside story of how Jim Weber stepped in to transform the Brooks culture to unify the company and lead... Read More >>
Understand how you can successfully reposition high street retail and the shopping mall in response to changing... Read More >>
The 59th edition of Gift, Housewares & Home Textiles Buyers(TM) lists more than 13,050 buyers and executives for... Read More >>
The 59th edition of Men's & Boys' Wear Buyers(TM) lists more than 10,025 buyers and executives for over 2,840 retail... Read More >>
