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This book combines scientific research and professional insights on brand and marketing strategy development in... Read More >>
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization... Read More >>
This book brings together a collection of empirical case studies featuring a wide spectrum of medical innovation.... Read More >>
In a complex and networked world, business, more than ever, is about adaptability to change and the capacity to... Read More >>
The understanding of the cognitive foundations of economic behaviour has become increasingly important. This book... Read More >>