International business books

"Im Frühjahr 2008 erlebte die so genannte ""Subprime"" Krise auf den internationalen Finanzmärkten ihren Höhepunkt....  Read More >>

Für Unternehmensgründer und für Gesellschafter bereits bestehender Gesellschaften ist es wichtig, die für sie optimale...  Read More >>

Trade in services is an increasingly important part of global trade and, as such, figures prominently in multilateral,...  Read More >>

This important new handbook offers the first comprehensive and detailed introduction to the theory and practice...  Read More >>

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In today's global economy, there are no borders or impediments to the import and export of knowledge. Modern consultants...  Read More >>

The Multinational Corporation in China: Controlling Interests addresses the question of how multinational corporations...  Read More >>

Includes more than fifty fresh international business blunders. This book features blunders from well-known corporations...  Read More >>

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In May 2007, the European Union and ASEAN agreed to launch negotiations on a free trade agreement (FTA). This book...  Read More >>

There is growing awareness of the relationship between health and development. Is good health a consequence or a...  Read More >>

A detailed strategy for corporations that move their operations east  Read More >>

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This book examines Chinese power, comparing China with other important world powers, and considering how this is...  Read More >>

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Usually, a country brand is not focused, resulting in unsuccessful...  Read More >>

Usually, a country brand is not focused, resulting in unsuccessful...  Read More >>

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which...  Read More >>

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which...  Read More >>

In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development...  Read More >>

Presents information to guide western managers in conducting their operations in Saudi Arabia. This book offers...  Read More >>

"Fake Work is a guide book that teaches employees at every level how to enhance productivity by eliminating ""fake...  Read More >>

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