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Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major... Read More >>
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Sustainability Reporting and Integrated Reporting deal with organizations’ articulation and disclosure of their... Read More >>
Geoeconomics refers to the influence of economic factors, relationships and conditions on global events. A country’s... Read More >>
Starting out a business and worrying about marketing? Feeling a slump? It's time to learn abut the power of social... Read More >>
Ready to take your Social Media Marketing to the next level? Looking for more ways to market on social media? Grab... Read More >>
In multicultural environments, having intercultural competences is essential. This concise book introduces the topic.... Read More >>
This book provides the first historical inquiry into the quantification of needs in humanitarian assistance. Ultimately... Read More >>
Aims to thread the why and the how of accounting. This second edition contains the traditional procedural coverage... Read More >>
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers... Read More >>
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2B Marketing lovers... Read More >>
This book focuses on virtual teams, which are fraught with cooperation problems. It offers novel insights into how... Read More >>
Limited Liability Companies (LLCs) have become the predominant form of business entity created for American businesses,... Read More >>
This book introduces the concept of n-Culturalism – a play on the notation of sub-sample size indicating that multiple... Read More >>
Industries and Global Competition examines how and why the specificities of certain industries and firms determined... Read More >>
Expatriate Managers and the Paradoxes of Working and Living Abroad examines the global elite from an everyday perspective,... Read More >>
The International Business Environment and National Identity is based on interviews with Russian and British business... Read More >>
This book is the first attempt to integrate results of research studies and practices as an illustration of how... Read More >>
