Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument für Nonprofit-Organisationen
Author:   Patricia Lauper
Publisher:   Gabler
Edition:   2011 ed.
ISBN:  

9783834929846


Pages:   273
Publication Date:   18 April 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument für Nonprofit-Organisationen


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Overview

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.

Full Product Details

Author:   Patricia Lauper
Publisher:   Gabler
Imprint:   Gabler
Edition:   2011 ed.
Dimensions:   Width: 14.80cm , Height: 1.60cm , Length: 21.00cm
Weight:   0.432kg
ISBN:  

9783834929846


ISBN 10:   3834929840
Pages:   273
Publication Date:   18 April 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Dr. Patricia Lauper promovierte an der Universität Fribourg/Schweiz. Sie arbeitet heute für ein Marktforschungsunternehmen.

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