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OverviewFrom a standing start to a New York Stock Exchange debut, Zeekr has rewritten the rules of global automotive competition. Created by Geely as a premium electric brand in 2021, Zeekr emerged in record time with bold design, a software-first philosophy, and a model cadence that rivaled century-old incumbents. This book chronicles Zeekr's journey in detail: the industrial logic behind its founding, the engineering breakthroughs of the Sustainable Experience Architecture, the launch of the 001, 009, and 007, and the globalization strategy that took it from China's hypercompetitive EV market to the streets of Europe. It examines the company's focus on safety, sustainability, and software-defined vehicles while also unpacking the financial, organizational, and cultural tools that enabled such velocity. As premium carmakers grapple with digital transformation, capital markets, and the demand for sustainable mobility, Zeekr's story offers a rare inside view of how a challenger brand can capture momentum in an industry undergoing its greatest upheaval in a century. Full Product DetailsAuthor: Etienne PsailaPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.345kg ISBN: 9781923593541ISBN 10: 1923593544 Pages: 254 Publication Date: 05 September 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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