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OverviewFull Product DetailsAuthor: E. BadíaPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.40cm Weight: 0.628kg ISBN: 9780230229914ISBN 10: 0230229913 Pages: 288 Publication Date: 31 July 2009 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsPrologue Introduction A Place Called Arteixo... An Entrepreneur Called Ortega... And Some Ideas Gestating A Family From a Garage in Search of Gaps in the Sector The Concept Takes Shape: Manufacture Becomes Industrial Market and Customer the Start and Finish of Everything The First Attempt to Open a Shop Doesn't Take... but the success of Zara Can be Seen Logistics: The Challenge of Marrying Production and Distribution Thinking Big: Galicia is too Small... And Spain, too Concepts Aimed at Reaching Everybody: Adding Chains On the Road to the Stock Exchange The Market Price Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis A Model for Management Amancio, Inditex and the Future ... With the Family? Epilogue Appendix NotesReviewsReviews for the Spanish Edition: 'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El Pais 'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC Reviews for the Spanish Edition: 'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El Pais 'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC Reviews for the Spanish Edition: 'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El Pais 'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC Reviews for the Spanish Edition: 'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El Pais 'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC Author InformationENRIQUE BADÍA has had extensive experience in both journalistic and business areas. As well as a career in radio, Badía has worked for the Spanish journal El País, he was the vice-editor of the economic Spanish journal Cinco Días, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanship of INI, Instituto Nacional de Industria, (National Institute of Industry), the press office director of the Chairmanship of Iberia, the director of Acesa (Spanish motorway management and mobility services company), the managing director of the Spanish consultant company EFM, the assistant director of the Chairmanship of Airtel and the director of the CMT (Telecommunications Market Commission). He is a consultant, economic analyst and a regular media columnist. He is also the author of Rumasa (Planeta, 1983) and a member of the editorial board of LID since 1996. Tab Content 6Author Website:Countries AvailableAll regions |
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