Overview

You didn't build a luxury brand to play small-so why protect it like you did? Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business From Copycats is the ultimate guide for powerhouse entrepreneurs who are scaling high-end brands in coaching, fashion, beauty, wellness, and lifestyle. These founders are not beginners. They're visionaries-some with polished corporate pedigrees, others self-made from the ground up-all united by their relentless ambition to scale to multi-seven-figure success and beyond. These entrepreneurs don't cut corners. They understand that a luxury brand is more than aesthetics-it's an asset. And protecting that asset takes more than a basic LLC or DIY trademark search. It demands expert legal strategy, aligned with the caliber of the empire they're building. This book breaks down the legal essentials you need to know-without the legalese. Through real-world examples and actionable guidance, you'll learn how to lock down your brand, secure your intellectual property, and outsmart the copycats, scammers, and opportunists who threaten what you've built. If you're ready to scale boldly and protect fiercely, Your Intellectual Property Fortress; The Ultimate Guide to Protecting Your Brand and Business From Copycats isn't just a guide-it's your legal edge.

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9781954624276

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Reviews

Zara and Sean are the only intellectual property attorneys I trust! They have so much wisdom and experience and never waste a moment protecting your business. This book is the gateway to truly owning your brand and your future wealth. Chelsya Ashley Agency Owner of Cheya Media and Host of Seven Figure Diaries(TM)️ www.cheyamedia.com Zara and Sean's legal prowess made our trademarking process seamless. Your Intellectual Property Fortress is the essential guide for innovative entrepreneurs looking to navigate the intricacies of trademark law. With real-life anecdotes and expert tips, this book is a must-have resource in protecting your brand. Tiffany Howard and Tiffany Lewars, Co-Founders Vows of Style www.vowsofstyle.com We love referring clients to Zara and Sean because they make protecting your business feel simple, strategic, and totally doable. This book breaks down exactly how to safeguard your business like the asset it truly is-clear, actionable, and a must-read for every entrepreneur. Hannah Wardenburg and Alexandra Markulis, Co-Founders The Wealth Collaborative www.thewealthcollaborative.co Your Intellectual Property Fortress"" is a must-have. Zara and Sean are not only exceptional attorneys, but guides who walk beside you along the path to securing your currency, and ultimately, your dreams. Dr. Laura Eustache Zamor, BCDN, CHHP Author, The Whole Mother Method (TM)️

Author Information

Zara Watson-Young is an award-winning intellectual property attorney and co-founder of Watson & Young. She earned her J.D. from the Benjamin N. Cardozo School of Law at Yeshiva University. In 2017, Zara founded her virtual firm, Zara Watson Law, with a mission to empower and equip female founders with tangible legal tools to scale confidently. She is especially passionate about helping female founders protect their brands and businesses from copycats. Over the years, Zara has worked with thousands of brands, guiding them through the complexities of trademark law to secure their intellectual property and achieve long-lasting brand recognition. Her dedication and expertise have been recognized by her peers, earning her a spot on the Super Lawyers Rising Stars list in Intellectual Property Law and Top Women Attorneys in the New York Metro Area.When Zara isn't helping clients secure their brands, she enjoys traveling, reading, and staying active. She's also a devoted wife, mother, and entrepreneur, committed to creating generational wealth and inspiring others to do the same. Sean Young is an intellectual property attorney and co-founder of Watson & Young. He graduated from Brooklyn Law School in 2015 with a concentration in intellectual property, media, and information law. During his time at Brooklyn Law School, Sean was an active participant in the Brooklyn Law Incubator & Policy (BLIP) Clinic, which functions as a modern, technology-oriented law firm, training a new generation of lawyers to represent emerging tech and new media companies.Since the beginning of his legal career, Sean has helped businesses secure their intellectual property. He has extensive experience in litigation and is admitted to practice in the United States District Court for the Eastern District of New York, where he represents clients in intellectual property matters. Initially working behind the scenes, Sean officially joined forces with Zara in 2022 to expand their reach and formed Watson & Young. This partnership was the realization of a shared dream from their college days, when they would joke about one day combining their expertise to establish a law firm together.

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