Overview

In a world fraught with conflict - sometimes hostile conflict - where access to justice can be politically, even physically barred, negotiation can be a powerfully viable avenue toward resolution. Negotiation, however, implies a compromising process of 'give and take' from those who are relatively equitably situated. For those in gravely unbalanced situations and facing enormous odds, rebalancing the field demands a greatly enhanced degree of insight, planning and persistence... evolving adversaries and conditions while simultaneously securing vital interests. With the capacity to be summoned toward a long-range campaign, negotiation, as a tool of equity and transformation, can fulfill an extraordinarily targeted and disciplined role in illuminating truth; paving access toward justice; and, facilitating sound social evolution, all the while serving short-term needs. Developed in such a way, negotiation demands broad situational analysis; the design and implementation of effective strategies; vigorous community organizing; the building of sustainable coalitions; navigating and leveraging bureaucracies; neutralizing misinformation; launching a relevant education and media campaign; and, leveraging common principals of law. For the figuratively outgunned, inwardly timid, burnt out or socially defunct, this type of coordinated approach may appear beneficial, but nonetheless overwhelming. Offering detailed and scalable field solutions as well as worksheets amounting to an evolved strategic playbook, You And What Army?... is a practical, easy-to-use, 870 page handbook loaded with powerful, straight-forward applications and techniques useful in structuring an effective, comprehensive and far-reaching negotiation campaign. Long recognized internationally by scholars, diplomats and business leaders, You And What Army?... is a necessary guide for negotiators, analysts, strategists, advocacy organizations, academics, attorneys, diplomats and anyone looking to bring effective insight, skill and leverage to unbalanced negotiations demanding situational maturity. A few chapters from You And What Army?... have been formerly published and featured in such publications as John Baker's Negotiator Magazine ; the Institute of Chartered Financial Analysts of India's executive reference, Effective Negotiation: Perspectives and Processes ; and, McGraw-Hill/Irving's instructor text: Negotiation: Readings, Exercises and Cases (6th ed.) by Barry, Lewicki and Saunders. This material has also appeared as part of recommended reading or incorporated into curricula by the USAF War College, and the University of California, Berkeley. This material, appearing under the same chapter headings, has been newly revised and broadly expanded within the book. Written by an author with years of experience working both with and in effective opposition to evolve arguably the most powerful and under-regulated industry in the world, You And What Army?... describes methods new as well as known - most of which have been personally experienced, tested and fine-tuned by the author under some of the most persistent, crisis-oriented, high stakes, and unbalanced field conditions. You And What Army?... was literally forged in the fire of conflict and cool tempered. As such, it represents a tried tool meant to reliably endure real use by many different hands under many different circumstances. You And What Army?... isn't just an audacious question. It's an ambitious and necessary attitude in the face of overwhelming odds. From one who has lived it, I promise you... Truth exists even when it is denied. Justice exists even when access is barred. Courage exists even when hope is lost. Learn more and view excerpts at youandwhatarmybook.com

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