Xiaomi: How a Startup Disrupted the Market and Created a Cult Following

Author:   Jayadevan P.K.
Publisher:   HarperCollins India
ISBN:  

9789390327041


Pages:   212
Publication Date:   15 April 2021
Format:   Paperback
Availability:   In Print   Availability explained
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Xiaomi: How a Startup Disrupted the Market and Created a Cult Following


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Overview

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of Innovation for all , Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.""

Full Product Details

Author:   Jayadevan P.K.
Publisher:   HarperCollins India
Imprint:   HarperCollins India
Dimensions:   Width: 20.00cm , Height: 5.00cm , Length: 25.00cm
ISBN:  

9789390327041


ISBN 10:   9390327040
Pages:   212
Publication Date:   15 April 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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