Overview

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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"Brian Solis, a leading digital anthropologist and futurist, has been called one of the greatest digital analysts of our time. Brian is also a world-renowned keynote speaker, and the award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business?, and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world. Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the ""guy next door"" voice for numerous national radio and television campaigns, including Proactive, Arby's, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children."

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