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Overview"Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members’ intercultural viewpoints; thus confirming the shared social ""stock of knowledge"" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations." Full Product DetailsAuthor: Yunxia Zhu (University of Queensland, Australia)Publisher: John Benjamins Publishing Co Imprint: John Benjamins Publishing Co Volume: 141 Weight: 0.570kg ISBN: 9789027253842ISBN 10: 9027253846 Pages: 216 Publication Date: 02 November 2005 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsZhu Yunxia's book is a high-level scholarly work, which is a must for every reader who is interested in the research of Chinese business communication and intercultural issues. -- Daniel Z. Kadar, Eötvös Loránd University, Hungary, on Linguist List, Vol. 17.1510 (2006) Zhu Yunxia's book is a high-level scholarly work, which is a must for every reader who is interested in the research of Chinese business communication and intercultural issues. -- Daniel Z. Kadar, Eoetvoes Lorand University, Hungary, on Linguist List, Vol. 17.1510 (2006) Author InformationTab Content 6Author Website:Countries AvailableAll regions |