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OverviewNow in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer. Full Product DetailsAuthor: James G. StovallPublisher: Pearson Education (US) Imprint: Pearson Edition: 7th edition Dimensions: Width: 21.60cm , Height: 1.50cm , Length: 27.60cm Weight: 0.770kg ISBN: 9780205627844ISBN 10: 0205627846 Pages: 384 Publication Date: 27 January 2009 Audience: College/higher education , Tertiary & Higher Education Replaced By: 9780205043446 Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsTable of Contents Preface xi Chapter 1: Sit Down and Write What is Good Writing? Getting Ready to Write Basic Techniques Writing for the Mass Media Professionalism The Changing Media Environment And Finally . . . Chapter 3: Basic Tools of Writing Grammar Sentences Parts of Speech Common Grammar Problems Punctuation Spelling Computer Aids Words, Words, Words Writing With Clarity Chapter 4: Style and the Stylebook Accuracy Clarity Brevity Journalistic Conventions Journalistic Style Stylebooks The Associated Press Stylebook Language Sensitivity Conclusion Chapter 5: Writing in the Media Environment The News Culture Elements of News The Importance of Accuracy Deadlines Ethical Behavior The Reporting Method Sources of Information Personal sources Interviewing Observation Stores Sources of Information Writing by Example Chapter 6: Basic News Writing I The Inverted Pyramid The Lead Paragraph Developing the Story Using Quotations Characteristics of News Stories Transitions Attribution Short Sentences, Short Paragraphs Third Person An Attitude for Accuracy Chapter 7: Basic News Writing II Other Story Structures Types of News Stories Editing and Rewriting Writing Feature Stories Characteristics of Feature Writing Parts of a Feature Story The Challenge of Writing Chapter 8: Writing for the Web I Characteristics of the Web Writing Characteristics and Techniques Forms of Writing Microcontent Weblogs A Full Arsenal Chapter 9: Writing for the Web II Journalism Expanded and Accelerated Demands of the Audience Characteristics of Web Writing Backpack Journalism Lateral Reporting Web Packages Wanted for the Web: Writers and Editors Chapter 10: Writing for Broadcast by Mark Harmon Broadcast Style Broadcast Copy Preparation Television News Story Formats Television News Story Scripts Putting Together a Newscast Conclusion Chapter 11: Writing Advertising Copy A Love-Hate Relationship The Field of Advertising Beginning the Process: Needs and Appeals The Audience The Product The Advertising Situation Copy Platforms Writing the Ad Elements of a Print Ad Writing Advertising for Broadcast Web Advertising Other Media Conclusion Chapter 12: Writing for Public Relations The Public Relations Process An Organization's Publics The Work of the PR Practitioner Characteristics of the PR Practitioner Writing News Releases Video News Releases Letters Company Publications Oral Presentations Conclusion Chapter 13: The Writer and the Law by Matthew Bunker The First Amendment Defamation The Plaintiff's Case Affirmative Defenses Privacy Copyright and Trademark Advertising Broadcast Regulation Conclusion Appendix A Copy-Editing Symbols Appendix B Grammar and Diagnostic Exams Appendix C Problem Words and Phrases Appendix D Advertising Copy Sheets Glossary IndexReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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