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OverviewEngaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools. Full Product DetailsAuthor: Carrie MarshallPublisher: BCS Learning & Development Limited Imprint: BCS, The Chartered Institute for IT ISBN: 9781780174501ISBN 10: 1780174500 Pages: 80 Publication Date: 12 November 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsWhat is Social Media? Know What You Want To Achieve Different Strokes For Different Folks Who Are You? Big Ideas In Small Spaces How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest How To Write Things People Want To Share Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content Timing is Everything: When To Post To Social Media Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong Do Not Feed The Trolls: How To Handle Online Unpleasantness Tools of the Trade: From Apps To Analytics Afterword Appendix: The Top 11 Social Networks People Are Actually UsingReviews'An excellent read covering the current key components and chock full of useful advice.’ -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University * 'An excellent read covering the current key components and chock full of useful advice.' -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University * Author InformationCarrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio. Tab Content 6Author Website:Countries AvailableAll regions |
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