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OverviewWould you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization. Full Product DetailsAuthor: Catherine McIntyre (Scotland-based illustrator, photographer, and graphic designer.) , Bruce Fife, C.N., N.D. , Del HoodPublisher: Piccadilly Books Imprint: Piccadilly Books Edition: 2nd Dimensions: Width: 20.30cm , Height: 1.00cm , Length: 25.40cm Weight: 0.363kg ISBN: 9780941599009ISBN 10: 0941599000 Pages: 178 Publication Date: 01 October 2008 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD  We will order this item for you from a manufatured on demand supplier. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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