Overview

Filled with techniques from Aristotle to AI, games, exercises, and more, this book will make you an influential business writer—the one who cuts through the noise and changes what your readers think, feel, and do. Business writing often seems frightening, and seriously great writing is rare in the workplace. If writing has been taught at all, it’s through managers covering errors with red ink or online trolls complaining about grammar. This book offers a kinder, gentler, funnier way to improve your writing, from an author who’s taught around the world and is encouraging, original, fun, and always supportive. Whether you read sections in sequence or jump to the topics that most interest you, with this hands-on guide at your side you will: • Understand what readers want from writers • Write with confidence and style • Structure and plan your writing • Overcome writer’s block • Get more readers Anyone who has to write for business—to convince, to break down barriers, and simply to express themselves well—will welcome the road-tested tips and techniques in this light hearted and practical guide.

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9781032841557

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Andreas Loizou teaches business writing and storytelling around the world. His clients include leading global banks, thinktanks and consultancies. Andreas has an M.Phil in English from Cambridge. He started his career with PWC, worked as an investment analyst at Goldman Sachs and was director of training at Financial Times Knowledge. His books The Devil’s Deal and The Story is Everything have been translated into over twenty languages. Andreas also founded the world-famous Margate Bookie writing festival.

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