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OverviewGenre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world. Introduction • Overview: Perspectives on Discourse • The World of Reality • The World of Private Intentions • The World of Analysis • The World of Applications • References Full Product DetailsAuthor: Vijay BhatiaPublisher: Bloomsbury Publishing PLC Imprint: Continuum International Publishing Group Ltd. Dimensions: Width: 15.60cm , Height: 1.50cm , Length: 23.40cm Weight: 0.530kg ISBN: 9780826454454ISBN 10: 0826454453 Pages: 248 Publication Date: 01 June 2004 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Language: English Table of Contents1. Overview: Perspectives on Discourse 2. The World of Reality 3. The World of Private Intentions 4. The World of Analysis 5. The World of ApplicationsReviews<p> In this volume, Bhatia discusses multiples aspects of written discourse as produced in the real world by focusing not just on academic genres but on genres from professional and institutional contexts, as well. His consideration of disciplinary variation in genres, relationships across genres, appropriation of generic resources as seen in hybrid genres, and the nature of generic integrity has led to an extension of genre theory not 'constrained' by the nature and design of its applications' (p. xiv) that is discussed here...<p>Bhatia's volume does not just discuss a theory of genre that accounts for the universe of real-life communication behavior, but it also attempts to discuss the competence that 'we all need in order to expertly operate within well-defined professional as well as general socio-cultural contexts' (p. 144), which he terms discursive competence and which includes textual, generic, and social competence... <p>A significant contribution is made to genre theoryc <p> In this volume, Bhatia discusses multiples aspects of written discourse as produced in the real world by focusing not just on academic genres but on genres from professional and institutional contexts, as well. His consideration of disciplinary variation in genres, relationships across genres, appropriation of generic resources as seen in hybrid genres, and the nature of generic integrity has led to an extension of genre theory not 'constrained' by the nature and design of its applications' (p. xiv) that is discussed here...<p>Bhatia's volume does not just discuss a theory of genre that accounts for the universe of real-life communication behavior, but it also attempts to discuss the competence that 'we all need in order to expertly operate within well-defined professional as well as general socio-cultural contexts' (p. 144), which he terms discursive competence and which includes textual, generic, and social competence... <p>A significant contribution is made to genre theoryl Author InformationVijay Bhatia is a professor in the Department of English at City University of Hong Kong. Tab Content 6Author Website:Countries AvailableAll regions |
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