Overview

Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.

Full Product Details

Author:   Douglas Perret Starr ,  Deborah Williams Dunsford
Publisher:   Scarecrow Press
Imprint:   Scarecrow Press
Dimensions:   Width: 16.20cm , Height: 2.60cm , Length: 23.60cm
Weight:   0.576kg
ISBN:  

9780810889101

ISBN 10:   0810889102
Pages:   314
Publication Date:   14 January 2014
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Chapter 1 : What News Is and Why It’s Important Chapter 2 : Your Freedoms and How It’s Protected Chapter 3 : How to Gather Information Chapter 4 : How to Write the Basic News story Chapter 5 : What You Need to Know about Writing News Chapter 6 : Ethics … Objectivity … Reporter Rights Chapter 7 : How to Write for the World Wide Web Chapter 8 : How to Write for Broadcast: Radio … Television Chapter 9 : How and Why to Edit Copy Chapter 10 : How to Cover Speeches Chapter 11 : How to Cover Meetings Chapter 12 : How to Cover Education Chapter 13 : How to Cover Universities Chapter 14 : How to Cover Government … Taxes … Political Campaigns Chapter 15 : How to Cover Business … Industry … Labor Chapter 16 : How to Cover Crime … Courts … Trials Chapter 17 : How to Cover Science … Medicine … Religion Chapter 18 : How to Write a Critical Review of an Art Form Chapter 19 : How to Write a Column … Blog Chapter 20 : How to Write Feature Stories Chapter 21 : Freelancing and How to Do It Chapter 22 : How to Handle the Press Chapter 23 : How to Write in Public Relations Chapter 24 : Writing News for the Company Magazine Chapter 25 : How to Ghostwrite a Speech for Your CEO Chapter 26 : How and Why to Write the Speech of Introduction Chapter 27 : How to Get Publicity for Your CEO’s Speeches Chapter 28 : How to Write and Deliver a Briefing Chapter 29 : How to Plan for a Convention Chapter 30 : Public Relations in a Crisis Chapter 31 : Now What? Chapter 32 : Find a Job Appendix 1 : Verbs of Attribution and How to Use Them Appendix 2 : Words; Their Definition and Usage Appendix 3 : Keyboard Shortcuts and Why to Use Them Appendix 4 : Keyboard Shortcuts for the Macintosh Appendix 5 : Keyboard Shortcuts for Every PC Appendix 6 : How to Calculate Percentage of Change Appendix 7 : Writing Styles of Different News Media Appendix 8 : Terms You Should Know Appendix 9 : What to Expect from Reporters from Different News Media

Reviews

Both Starr and Dunsford have extensive experience in journalism and public relations, and here they offer counsel and practical guidelines for those entering these fields...The first and larger portion of the book provides a good introduction to basic journalism, focusing on how to cover various events and how to write for different types of media outlets. Chapter 22 launches into a similarly good overview of skills necessary to the public relations professional...[T]he book excels when it offers specific writing and editing guidance (i.e., how and when to use jargon; adapting to various news-writing styles). The book's chief usefulness is that it provides a glimpse into these two writing fields. Summing Up: Optional. Lower-division undergraduates, students in two-year programs, general readers. CHOICE

Both Starr and Dunsford have extensive experience in journalism and public relations, and here they offer counsel and practical guidelines for those entering these fields. . . .The first and larger portion of the book provides a good introduction to basic journalism, focusing on how to cover various events and how to write for different types of media outlets. Chapter 22 launches into a similarly good overview of skills necessary to the public relations professional. . . .[T]he book excels when it offers specific writing and editing guidance (i.e., how and when to use jargon; adapting to various news-writing styles). The book's chief usefulness is that it provides a glimpse into these two writing fields. Summing Up: Optional. Lower-division undergraduates, students in two-year programs, general readers. * CHOICE *

Author Information

Douglas Perret Starr has had three careers: 20 years of field experience as a reporter (13 as an Associated Press newsman) covering government, politics, and the Civil Rights Movement in Louisiana, Mississippi, and Florida; 7 years as a public relations speech ghostwriter; and 39 years as a professor teaching journalism and public relations. Deborah Williams Dunsford is an agricultural journalism graduate of Kansas State University who has more than twenty years’ experience in public relations, media writing, and account service. Her clients included Monsanto, BASF, Asgrow Seed, Sea Ray Boats, Azimuth Yachts, Armstrong Energy Service, and Union Planters Bank (now Regions Bank).

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