|
|
|||
|
||||
OverviewAn essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of programming and consumers will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile internet companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry's efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers. Full Product DetailsAuthor: Jim BanisterPublisher: Agate B2 Imprint: Agate B2 ISBN: 9781306444576ISBN 10: 1306444578 Pages: 225 Publication Date: 01 January 2009 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |