Overview

This book explores women’s entrepreneurship in Asia and analyses the experiences of women entrepreneurs through institutional logics. Covering ten different countries throughout Asia, including India, Pakistan, Bangladesh, Malaysia, Nepal, Brunei, Indonesia, Saudi Arabia and Turkey, this book highlights a range of success stories, the supports, challenges, policy and practical implications to improve women’s participation in entrepreneurship. Women in some Asian countries are subjected to cultural norms and beliefs systems which regard women as inferior. This book suggests actions by governments, universities, organisations and women themselves to help improve the position of women as entrepreneurs in Asia and explains how these actions are in line with the UN’s Sustainability Development Goal of gender equality. The book also considers how women may contribute to developing businesses that focus on addressing corporate social responsibility and sustainability. This book is an essential resource for women entrepreneurs, academics researching these areas and students studying women’s entrepreneurship and entrepreneurship more generally. Women who are keen to start their own businesses and policymakers seeking to support the establishment of women-led businesses in the Asian region will also find this useful.

Full Product Details

Author:   Jane Menzies (Deakin University, Australia) ,  Meena Chavan (Macquarie Business School) ,  Ambika Zutshi (Deakin Business School) ,  Andrea North-Samardzic (Deakin University, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032427522

ISBN 10:   1032427523
Pages:   300
Publication Date:   14 November 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Table of Contents Foreword 1. Setting the Scene for Women’s Entrepreneurship in the Asian Region Jane Menzies, Meena Chavan, Prince Mensah and Ambika Zutshi. 2. Women’s Entrepreneurship in India: Facing Current Challenges and Looking Ahead Venkatesha Murthy and Anish Purkayastha. 3. Women Entrepreneurs in India: A Systematic Review of Prior Research and an Agenda for Future Research Andrea North-Samardzic, Alexander Newman, Madhura Bedarkar and Rakesh Pati. 4. Empowering Women Entrepreneurs in Pakistan: Challenges, Opportunities, and Success Stories Nayab Iqbal, Nor Fariza Mohd Nor, Azianura Hani Shaari and Kaukab Abid Azhar. 5. Going upstream: A gender-aware entrepreneurial process framework for an emerging economy Saudi Arabia Maram Saeed Sabri and Keith Thomas. 6. Women’s Microentrepreneurial self-efficacy and life satisfaction in Malaysia: The mediating role of individual autonomy Sharon G. M. Koh, and Grace H. Y. Lee 7. Digitalization and Changing Landscape of Women’s Entrepreneurship in Bangladesh Mosarrat Farhana, Afshana Saleh and Shaila Sarmin, 8. Resilience of vulnerable women entrepreneurs in climate fragile Bangladesh Rozina Akther, Nadeera Ranabahu, Mesbahuddin Chowdhury, and Huibert P. de Vries. 9. Navigating Post-COVID Sales Recovery: Growth Mindset & Informal Financing Among Indonesian Women Microentrepreneurs Berto Mulia Wibawa, Grace HY Lee, Imam Baihaqi, and Juliana French. 10. The Microfoundations of Ambidexterity: Behaviours and Competencies of Modest Fashion Entrepreneurs in Turkey Alessandra Vecchi, and Dilek Zamantili Nayir. 11. Female micro-entrepreneurs in the hospitality sector: A qualitative exploratory study in Nepal Faisal Shahzad, Lana Beikverdi, Dinesh Poudel and Ahmad Arslan 12. A Review of the Landscape of Women’s Entrepreneurship in Brunei Darussalam Khairul Hidayatullah Basir 13. Women’s Entrepreneurship in Asia: Supports, Challenges and a future way forward Jane Menzies, Meena Chavan, and Prince Mensah Index

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Author Information

Jane Menzies is Senior Lecturer in International Business at the University of the Sunshine Coast. She is interested in gender and women’s entrepreneurship and has published in high-quality outlets, including the Journal of Business Research, the International Business Review, the International Journal of Consumer Studies, the European Management Journal, Management International Review and Human Resource Management Review. Meena Chavan is Associate Professor of International Business and Entrepreneurship at the Macquarie Business School. She conducts research on international business, government-MNE strategy and entrepreneurship. Her research has been published in top-tier journals, including Academy of Management Discoveries, the Journal of World Business, the Journal of International Management, the Journal of Small Business Management, the Journal of Business Research, Business Strategy and the Environment and International Business Review. Ambika Zutshi is Professor and Dean of the Peter Faber Business School at the Australian Catholic University. Ambika has over 100 publications in high-quality outlets, and her research has achieved significant impact nationally and internationally, with many funded research projects. Andrea North-Samardzic is Associate Professor at Melbourne Business School and the Associate Dean Executive Degree Programs. Andrea’s research and teaching span leadership, entrepreneurship, diversity and inclusion, technology and ethics, focusing on industry-engaged research that leads to impact. She has received research funding from both government and non-government organisations. Sultana Lubna Alam is Associate Professor of Information Systems in the Discipline of Business and Business Analytics at Deakin University. She is an interdisciplinary researcher with expertise in socio-technical studies and the empowering impacts of emerging and digital technologies on individuals, digital literacy, women leadership, women in technology and digital transformation.

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