Overview

"In recent years, women entrepreneurs have made significant strides in the business world. From creating innovative startups to managing successful enterprises, women have shown that they are just as capable as their male counterparts when it comes to running a business. One key aspect of entrepreneurial success is creativity. In her article, ""Women Entrepreneurs and Business Creativity Components,"" Maya Roy explores the relationship between women entrepreneurs and the componential theory of creativity in business. The componential theory of creativity proposes that creativity is a result of a combination of intellectual abilities, knowledge, and personality characteristics. Roy applies this theory to the context of women entrepreneurs and argues that creativity is an essential component of their success. She suggests that women entrepreneurs need to possess specific cognitive and personality traits, such as flexibility, openness to experience, and high levels of intelligence, to foster and enhance their creativity in business. Roy's article highlights the importance of understanding the role of creativity in entrepreneurship and provides valuable insights into the key components that contribute to its development. By examining the experiences of successful women entrepreneurs, Roy sheds light on how they have harnessed their creativity to achieve success. She also points out the need for support and resources to help women entrepreneurs develop the cognitive and personality traits necessary to foster creativity in business. Overall, Roy's article provides an important contribution to the literature on women entrepreneurs and entrepreneurship. It highlights the critical role of creativity in business and underscores the need for support and resources to help women entrepreneurs develop and enhance their creativity."

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9781805285410

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