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Full Product Details

Author:   Lisa Cron
Publisher:   Random House USA Inc
Imprint:   Ten Speed Press
Dimensions:   Width: 13.90cm , Height: 1.80cm , Length: 21.00cm
Weight:   0.272kg
ISBN:  

9781607742456

ISBN 10:   1607742454
Pages:   272
Publication Date:   10 July 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Introduction 1 HOW TO HOOK THE READER COGNITIVE SECRET: We think in story, which allows us to envision the future. STORY SECRET: From the very first sentence, the reader must want to know what happens next. 2 HOW TO ZERO IN ON YOUR POINT COGNITIVE SECRET: When the brain focuses its full attention on something, it filters out all unnecessary information. STORY SECRET: To hold the brain's attention, everything in a story must be there on a need-to-know basis. 3 I'LL FEEL WHAT HE'S FEELING COGNITIVE SECRET: Emotion determines the meaning of everything-if we're not feeling, we're not conscious. STORY SECRET: All story is emotion based-if we're not feeling, we're not reading. 4 WHAT DOES YOUR PROTAGONIST REALLY WANT? COGNITIVE SECRET: Everything we do is goal directed, and our biggest goal is figuring out everyone else's agenda, the better to achieve our own. STORY SECRET: A protagonist without a clear goal has nothing to figure out and nowhere to go. 5 DIGGING UP YOUR PROTAGONIST'S INNER ISSUE COGNITIVE SECRET: We see the world not as it is, but as we believe it to be. STORY SECRET: You must know precisely when, and why, your protagonist's worldview was knocked out of alignment. 6 THE STORY IS IN THE SPECIFICS COGNITIVE SECRET: We don't think in the abstract; we think in specific images. STORY SECRET: Anything conceptual, abstract, or general must be made tangible in the protagonist's specific struggle. 7 COURTING CONFLICT, THE AGENT OF CHANGE COGNITIVE SECRET: The brain is wired to stubbornly resist change, even good change. STORY SECRET: Story is about change, which results only from unavoidable conflict. 8 CAUSE AND EFFECT COGNITIVE SECRET: From birth, our brain's primary goal is to make causal connections-if this, then that. STORY SECRET:A story follows a cause-and-effect trajectory from start to finish. 9 WHAT CAN GO WRONG, MUST GO WRONG-AND THEN SOME COGNITIVE SECRET: The brain uses stories to simulate how we might navigate difficult situations in the future. STORY SECRET: A story's job is to put the protagonist through tests that, even in her wildest dreams, she doesn't think she can pass. 10 THE ROAD FROM SETUP TO PAY OFF COGNITIVE SECRET: Since the brain abhors randomness, it's always converting raw data into meaningful patterns, the better to anticipate what might happen next. STORY SECRET: Readers are always on the lookout for patterns; to your reader, everything is either a setup, a payoff, or the road in between. 11 MEANWHILE, BACK AT THE RANCH COGNITIVE SECRET: The brain summons past memories to evaluate what's happening in the moment in order to make sense of it. STORY SECRET: Foreshadowing, flashbacks, and subplots must instantly give readers insight into what's happening in the main storyline, even if the meaning shifts as the story unfolds. 12 THE WRITER'S BRAIN ON STORY COGNITIVE SECRET: It takes long-term, conscious effort to hone a skill before the brain assigns it to the cognitive unconscious. STORY SECRET: There's no writing; there's only rewriting. Endnotes Acknowledgments About the Author Index

Reviews

<br> We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. <br>--Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara<br><br> Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. <br>--Elizabeth Lyon, author of Manuscript Makeover<br> <br> As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. <br>--Murray Nossel, PhD, founder of Narativ Inc.<br> <br> Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. <br>--David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain

Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. <br>--Elizabeth Lyon, author of Manuscript Makeover<br> <br> As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. <br>--Murray Nossel, PhD, founder of Narativ Inc.<br> <br> Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. <br>--David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain

We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. --Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can't have her by your side when you're wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun. --Caroline Leavitt, author of New York Times best seller Pictures of You Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. --Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. --Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. --David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can t have her by your side when you re wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun. Caroline Leavitt, author of New York Times best seller Pictures of You Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can t have her by your side when you re wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun. Caroline Leavitt, author of New York Times best seller Pictures of You Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. --Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can't have her by your side when you're wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun. --Caroline Leavitt, author of New York Times best seller Pictures of You Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. --Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. --Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. --David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. --Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. --Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. --David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain

We all love a good story but most of us struggle to write them. Lisa Cron enlightens us as to how to get the job done in a savvy and engaging way. Michael Gazzaniga, neuroscientist and director of the SAGE Center for the Study of Mind, University of California, Santa Barbara Story guru Lisa Cron unlocked my last novel for me over lunch, but if you can t have her by your side when you re wrestling your manuscript, the next best thing is this smart, funny, genius book about the myths, realities, and brass tacks of story. Packed with innovative tips and techniques, it's as essential to any writer as a laptop, and much more fun. Caroline Leavitt, author of <i>New York Times</i> best seller <i>Pictures of You</i> Wired for Story reveals that stories are not only a metaphor for human striving and survival, but they are also the means by which the brain ensures that we survive. Lisa Cron translates the latest neuroscience into a master guidebook for how to write engaging, meaningful, and moving stories. Elizabeth Lyon, author of Manuscript Makeover As a story consultant for business executives as well as artists, I am always searching for ways to convey the skill set involved in constructing a story. Wired for Story presents basic principles for harnessing the natural power of the brain to recognize and create stories in a way that is inspiring and entirely helpful. Murray Nossel, PhD, founder of Narativ Inc. Remember when Luke has to drop the bomb into the small vent on the Death Star? The story writer faces a similar challenge of penetrating the brain of the reader. This book gives the blueprints. David Eagleman, neuroscientist at Baylor College of Medicine and author of Incognito: The Secret Lives of the Brain

Author Information

LISA CRON has worked as a literary agent, a TV producer, and a story consultant for Warner Brothers, the William Morris Agency, and many others. She is a frequent speaker at writers' conferences, and a story coach for writers, educators, and journalists. She teaches in the UCLA Extension Writers' Program, is on the faculty of the School of Visual Arts MFA in Visual Narrative Program, and is the author of Wired for Story. She splits her time between Santa Monica, California, and New York, New York.

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