Overview

As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market. In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalized medicine. Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value.

Full Product Details

9781739864026

Table of Contents

Reviews

'A perfect insight into how innovation, value creation and IP protection are linked together', Stephan Spitz, chief strategy officer, Rubean AG. 'Rich learnings, directions and clarity to improve the odds of success with proprietary technology, brands and IP management', Audrey Yap, co-chair, High-growth Technology Business Initiative. 'A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation', Marcos Kauffman, director, Institute for Advanced Manufacturing and Engineering. 'A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures', Adrian Burden, tech founder and a Maserati / Sunday Times top 100 entrepreneur.

Author Information

Adam Jolly is a business writer, editor and publisher who specializes in growth, innovation, technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

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