Winning the Global TV News Game
Author:   Johnston Carla Brooks
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032607771


Pages:   340
Publication Date:   04 June 2025
Format:   Paperback
Availability:   In Print   Availability explained
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Winning the Global TV News Game


Overview

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

Full Product Details

Author:   Johnston Carla Brooks
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.640kg
ISBN:  

9781032607771


ISBN 10:   1032607777
Pages:   340
Publication Date:   04 June 2025
Audience:   Adult education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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